Events & Experiences

Event Marketing

Turn Live Events Into a Reliable Pipeline Channel

12 lessons4 modules9h 0m durationbeginner level

Instructor: StretchLearn Faculty

About this course

Event Marketing gives beginners a practical, end-to-end framework for turning live events into revenue-generating opportunities. You will learn how to select the right event formats, build pre-event promotion campaigns, execute on-site experiences that capture qualified leads, and run post-event follow-up sequences that convert attendance into pipeline. Every module uses real industry benchmarks, named platforms, and worked examples from trade shows, brand activations, and hosted conferences.

Curriculum

Module 1: Event Strategy and Format Selection3 lessons

Setting Event Goals That Connect to PipelinePreview45m
Choosing the Right Event Format🔒45m
Building the Event Brief🔒45m

Module 2: Pre-Event Promotion and Audience Acquisition3 lessons

The 90-Day Pre-Event Promotion Calendar🔒45m
Email and Paid Channels for Event Promotion🔒45m
Partner and Speaker Activation🔒45m

Module 3: On-Site Execution and Lead Capture3 lessons

Booth Design and Experiential Activation🔒45m
Staffing and Conversation Frameworks🔒45m
Lead Capture Technology and Real-Time Data🔒45m

Module 4: Post-Event Follow-Up and ROI Measurement3 lessons

The Post-Event Nurture Sequence🔒45m
Measuring Event ROI and Pipeline Attribution🔒45m
The Event Retrospective and Repeatable Playbook🔒45m