Graphic & Brand Design

Event & Conference Design

Design an event people remember before they walk in

12 lessons4 modules10h 20m durationbeginner level

Instructor: StretchLearn Faculty

About this course

Event design is graphic design under real-world pressure: fixed dates, physical scale, a printer deadline you cannot move, and screens of every size. This course teaches the craft of building an event brand and then systemising it into deliverables that hang together, the programme, wayfinding and signage, stage and lower-third graphics, social and digital screens, and merchandise. You work in Figma, InDesign, and Canva, learn print and large-format specs, and finish able to design, package, and hand off a complete conference identity that survives contact with vendors and a live show floor.

Curriculum

Module 1: From Brief to Event Brand System3 lessons

What an Event Identity Actually Has to DoPreview45m
Reading the Brief and Setting the Concept🔒50m
Logo Lockup, Type, Colour, and Motif🔒55m

Module 2: Print: Programmes, Badges, and the Print Process3 lessons

Designing the Conference Programme and Guide🔒55m
Badges, Lanyards, and Tickets🔒50m
Print Production: Bleed, CMYK, and the Print Shop🔒55m

Module 3: Environment and Stage: Signage, Wayfinding, and Screens3 lessons

Wayfinding and Signage Systems🔒55m
Stage Design, Backdrops, and Step-and-Repeat🔒50m
Holding Slides, Lower Thirds, and Motion Graphics🔒50m

Module 4: Social, Swag, and the Handoff3 lessons

Social Media and Digital Promotion Kit🔒50m
Merchandise and Swag People Actually Keep🔒50m
Brand Guide, File Organisation, and Vendor Handoff🔒55m