Print & Campaign Design
Email Design
Design emails that arrive looking exactly the way you built them
12 lessons4 modules8h 45m durationbeginner level
About this course
Email is not the web. It renders in dozens of clients that each interpret your code differently, blocks your images by default, and inverts your colors in dark mode. This course teaches the constraints first, then the craft: nested table layouts that hold up in Outlook's Word engine, mobile-friendly responsive and hybrid patterns, a call-to-action hierarchy that earns the click, an image-to-text balance that survives blocked images and spam filters, dark-mode handling, and a testing workflow using Litmus or Email on Acid. You finish able to build, theme, and ship a tested promotional email.
Curriculum
Module 1: Why Email Is Not the Web
- The rendering landscape and why it breaksPreview
- Table-based layout, the email grid🔒
- Inline CSS and the rules that hold🔒
Module 2: Responsive Layouts for Every Screen
- Mobile-first reality and the viewport🔒
- Media-query responsive design🔒
- Hybrid and fluid layouts for graceful failure🔒
Module 3: Hierarchy, Calls to Action, and the Image Balance
- Visual hierarchy and the one-action rule🔒
- Bulletproof buttons that survive image blocking🔒
- Image-to-text balance and accessibility🔒
Module 4: Dark Mode and Cross-Client Testing
- How dark mode breaks an email🔒
- Techniques to control dark-mode rendering🔒
- The pre-send test pass🔒
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