Email & Lifecycle

Email Automation & Sequences

Turn one-time subscribers into repeat buyers — while you sleep

12 lessons4 modules9h 0m durationbeginner level

Instructor: StretchLearn Faculty

About this course

This course takes you from a blank automation builder to a portfolio of revenue-driving flows. You will map subscriber lifecycles, write and time multi-email sequences, segment by behavior, and read the metrics that tell you what to fix. Every lesson uses real tools (Klaviyo, Mailchimp, ConvertKit, HubSpot), real benchmarks, and worked examples you can copy.

Curriculum

Module 1: Foundations of Email Automation3 lessons

Campaigns vs. Automations: Two Different JobsPreview45m
Mapping the Subscriber Lifecycle🔒45m
The Highest-ROI Flows to Build First🔒45m

Module 2: Building Your First Sequences3 lessons

Choosing and Setting Up Your Tool🔒45m
Constructing a Welcome Flow Step by Step🔒45m
Writing Copy and Timing That Get Opened🔒45m

Module 3: Behavioral Triggers and Segmentation3 lessons

Abandoned-Cart and Checkout Recovery🔒45m
Browse Abandonment and Post-Purchase Flows🔒45m
Segmenting by Behavior and Engagement🔒45m

Module 4: Retention, Measurement, and Optimization3 lessons

Win-Back and Sunset Flows🔒45m
Deliverability and List Hygiene🔒45m
Metrics, A/B Testing, and Continuous Improvement🔒45m