E-Commerce

E-Commerce Business Operations

Build a Store Where the Numbers Actually Work

12 lessons4 modules9h 0m durationbeginner level

Instructor: StretchLearn Faculty

About this course

Most new store owners obsess over traffic and ignore the operations and math that determine whether each sale earns or loses money. This course walks through the full operational backbone of an e-commerce business: choosing and configuring Shopify or WooCommerce, sourcing from wholesale, private-label, and dropship suppliers, writing listings that convert, building a reliable order-to-delivery workflow, handling returns without bleeding margin, and calculating true contribution margin per order. By the end you can operate a store where the numbers work, not just one that looks busy.

Curriculum

Module 1: Setting Up Your Store on the Right Platform3 lessons

Shopify vs WooCommerce: Choosing Your FoundationPreview45m
Core Store Configuration That Drives Conversion🔒45m
Apps, Themes, and Avoiding Cost Creep🔒45m

Module 2: Sourcing Product and Building Listings That Sell3 lessons

Sourcing Models: Wholesale, Private Label, and Dropshipping🔒45m
Vetting and Negotiating With Suppliers🔒45m
Writing Product Listings That Convert🔒45m

Module 3: Fulfillment, Shipping, and Returns3 lessons

Building the Order-to-Delivery Workflow🔒45m
Shipping Strategy and Cost Control🔒45m
Returns and Refunds Without Bleeding Margin🔒45m

Module 4: Unit Economics and Operating for Profit3 lessons

Contribution Margin: Does Each Order Make Money?🔒45m
Break-Even, AOV, LTV, and the Metrics That Matter🔒45m
Inventory, Cash Flow, and Keeping the Doors Open🔒45m