Copy & Messaging

Direct Response Copywriting

Write copy that asks for the sale — and gets it

12 lessons4 modules9h 0m durationbeginner level

Instructor: StretchLearn Faculty

About this course

Direct response is the kind of copy that asks for the sale and is measured on whether it gets one. This course gives you the research method, the lead and Big Idea frameworks, and the full sales-letter and VSL skeletons that A-list copywriters actually use, with named swipes and worked examples. You will leave able to write a lead, a complete short sales letter, and a VSL script that move a reader to buy today.

Curriculum

Module 1: What Direct Response Is and Why It Works3 lessons

Direct Response vs Brand: The One TestPreview45m
Market Awareness and Sophistication🔒45m
The Psychology That Makes Strangers Act🔒45m

Module 2: Research: The RMBC Method and the Avatar3 lessons

Research the Market and the Avatar🔒45m
The Unique Mechanism🔒45m
Proof, Brief, and the Swipe File🔒45m

Module 3: The Big Idea, Leads, and the Sales-Letter Skeleton3 lessons

The Big Idea and the Headline🔒45m
The Six Leads That Open Any Letter🔒45m
The 13-Step Sales-Letter Skeleton🔒45m

Module 4: VSLs, Irresistible Offers, and Testing3 lessons

Writing the Video Sales Letter🔒45m
Building the Irresistible Offer🔒45m
Editing, Compliance, and Testing🔒45m