Marketing & Growth
Digital Marketing for Local Business
Become the Obvious Local Choice on Every Nearby Screen
12 lessons4 modules9h 0m durationbeginner level
About this course
Most local businesses pour money into generic marketing while ignoring the few channels that actually decide whether a nearby customer finds and chooses them. This course builds the local growth stack in the order that matters: a fully optimized Google Business Profile, the local SEO and citation consistency that win the map pack, a review system that compounds trust, and paid local ads (Google Local Services Ads, Performance Max, and geo-targeted Meta) that you can measure and afford. By the end you can be the obvious local choice on the screen of every customer within driving distance.
Curriculum
Module 1: Owning Your Google Business Profile
- Why the Profile Beats the Website for LocalPreview
- Claiming, Verifying, and Filling Every Field🔒
- Photos, Posts, Messaging, and Q&A🔒
Module 2: Local SEO and Getting Found in Search
- The Three Local Ranking Factors🔒
- On-Page Local SEO and Website Signals🔒
- Citations, NAP Consistency, and Directories🔒
Module 3: Reviews and Reputation Management
- Why Reviews Drive Ranking and Revenue🔒
- Building a Review-Generation Engine🔒
- Responding to Reviews, Including the Bad Ones🔒
Module 4: Paid Local Ads and Community Growth
- Google Local Ads: Local Services Ads and Performance Max🔒
- Geo-Targeted Meta Ads and Local Audiences🔒
- Community Engagement and Measuring What Works🔒
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