Copy & Messaging

Copywriting

Write copy people actually read — and act on

12 lessons4 modules9h 0m durationbeginner level

Instructor: StretchLearn Faculty

About this course

Stop writing copy that gets ignored. This course gives you the research methods, persuasion frameworks, and editing systems professional copywriters actually use, with named tools and worked before-and-after examples. You will leave able to write a headline, an email, and a full landing page that move readers to act.

Curriculum

Module 1: What Copy Is and How Persuasion Works3 lessons

Copy Is Salesmanship in PrintPreview45m
Awareness: Meeting the Reader Where They Are🔒45m
The Reader's One Question: What's In It For Me?🔒45m

Module 2: Research: Finding the Words That Sell3 lessons

Voice of Customer: Steal Your Customers' Words🔒45m
Customer Interviews and Surveys That Surface Hooks🔒45m
Building a Message Map and Swipe File🔒45m

Module 3: The Core Copywriting Frameworks3 lessons

Headlines: The 80-Cent Skill🔒45m
AIDA and PAS: Structuring the Whole Piece🔒45m
Calls to Action, Objections, and Proof🔒45m

Module 4: Writing for the Channel, Then Editing and Testing3 lessons

Emails and Ads That Earn the Click🔒45m
The Landing Page, Section by Section🔒45m
Editing Passes and A/B Testing🔒45m