Client Acquisition

Cold Outreach & Pitching for Freelancers

Stop waiting for referrals. Build an outbound machine that books calls.

12 lessons4 modules9h 0m durationbeginner level

Instructor: StretchLearn Faculty

About this course

Most freelancers wait for referrals and starve between projects. This course replaces hope with a repeatable outbound machine: a sharp ICP, a clean lead list, and proven cold-email, LinkedIn, and DM sequences that book discovery calls. You will leave with templates, daily activity targets, and a tracking system you can run for years.

Curriculum

Module 1: Targeting: Who You Pitch and Why It Decides Everything3 lessons

Building Your Ideal Client Profile (ICP)Preview45m
Sourcing and Researching Prospects🔒45m
Choosing Your Channel: Email, LinkedIn, or DM🔒45m

Module 2: The Message: Cold Copy That Earns a Reply3 lessons

The Anatomy of a Cold Message🔒45m
AIDA and PAS: Frameworks That Sell🔒45m
Personalisation at Scale Without Sounding Robotic🔒45m

Module 3: The System: Sequences, Tools, and Deliverability3 lessons

Designing a Multi-Touch Follow-Up Sequence🔒45m
Tools and Sending Infrastructure🔒45m
Deliverability: Getting Into the Inbox🔒45m

Module 4: Conversion: From Reply to Booked Call to Client3 lessons

Handling Replies and Objections🔒45m
Booking and Running the Discovery Call🔒45m
Tracking Metrics and Improving the System🔒45m