Brand & Positioning
Brand Storytelling
Tell a brand story your customer sees themselves in
12 lessons4 modules9h 30m durationbeginner level
About this course
Most brands talk about themselves and lose the customer in the noise. This course gives you the exact narrative frameworks the best brands use, including Donald Miller's StoryBrand SB7, the Hero's Journey, the Golden Circle, and the StoryBrand BrandScript, with named tools and real before-and-after examples. You will finish with a one-page BrandScript, a story-driven homepage wireframe, a founder origin story, and a story bank you can reuse for years.
Curriculum
Module 1: Why Story Beats Information
- What a Brand Story Actually IsPreview
- The Science of Why Stories Stick🔒
- The Customer Is the Hero🔒
Module 2: The StoryBrand SB7 Framework
- Character and Problem🔒
- Guide, Plan, and Call to Action🔒
- Stakes, Success, and Your BrandScript🔒
Module 3: Classic Narrative Frameworks for Brands
- The Hero's Journey, Trimmed for Brands🔒
- The Pixar Story Spine and Freytag's Pyramid🔒
- The Golden Circle: Start With Why🔒
Module 4: Deploying Your Story Across Channels
- The Story-Driven Homepage and Email🔒
- Founder Origin Stories and the Sales Deck🔒
- Building a Story Bank and Measuring Impact🔒
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