Photography

Brand & Commercial Photography

Shoot Like a Commercial Photographer

12 lessons4 modules9h 0m durationbeginner level

Instructor: StretchLearn Faculty

About this course

Brand and commercial photography is one of the highest-paid niches in photography — and one of the most process-driven. This course walks beginners through every stage: reading a creative brief, building a shot list, lighting for brand consistency, directing subjects, and packaging final deliverables. You will leave with a repeatable workflow and the confidence to quote, shoot, and deliver your first paid commercial job.

Curriculum

Module 1: Reading the Brief and Pre-Production3 lessons

Anatomy of a Commercial BriefPreview45m
Building a Shot List and Mood Board🔒45m
Scouting Locations and Styling for Brand Fit🔒45m

Module 2: Lighting for Brand Consistency3 lessons

The Three Core Commercial Lighting Setups🔒45m
Colour Temperature, Grey Cards, and LUT Workflows🔒45m
Directing Non-Professional Talent🔒45m

Module 3: Post-Production and Retouching3 lessons

Culling Efficiently: From 500 Frames to 40 Selects🔒45m
Retouching for Brand Standards🔒45m
File Naming, Export Specs, and Client Delivery🔒45m

Module 4: Pricing, Proposals, and Running a Commercial Practice3 lessons

The Day-Rate Model and Usage Fees Explained🔒45m
Writing a Commercial Photography Proposal🔒45m
Building Your Commercial Portfolio and First Client Strategy🔒45m