Industry-Specific Business
Bed & Breakfast or Boutique Hotel Operations
Operate a Small Lodging Property Like a Profitable Business
12 lessons4 modules9h 45m durationbeginner level
About this course
This course turns a small lodging property from an expensive hobby into a managed business. You will calculate occupancy, ADR, and RevPAR, set rates by season and lead time, balance OTA reach against 15 to 18 percent commission, and build the direct-booking engine that protects your profit. Worked examples use real per-room numbers so you can apply every framework to your own property, from a four-room B&B to a twenty-room boutique hotel.
Curriculum
Module 1: The Economics of a Small Lodging Property
- The Three Metrics That Run Your BusinessPreview
- Concept, Positioning, and Your Comp Set🔒
- Cost Structure, Break-Even, and the Numbers That Pay You🔒
Module 2: Distribution: OTAs, Channel Management, and Rate Parity
- The OTA Landscape and What Commission Really Costs🔒
- Channel Managers, PMS, and Avoiding Double-Bookings🔒
- Rate Parity, Inventory Strategy, and Channel Mix🔒
Module 3: Revenue Management and Direct Bookings
- Seasonal and Dynamic Pricing🔒
- Building the Direct-Booking Engine🔒
- Guest Data, Email, and Repeat Bookings🔒
Module 4: Operations, Housekeeping, and Guest Experience
- Housekeeping Systems and Room Turnover🔒
- The Guest Journey and Service Excellence🔒
- Reviews, Reputation, and Operational KPIs🔒
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