Paid Search

Amazon Advertising (Sponsored Ads)

Turn Amazon ad spend into rank and profit, not wasted clicks

12 lessons4 modules9h 0m durationbeginner level

Instructor: StretchLearn Faculty

About this course

Amazon Advertising is now a $50-billion-plus business, and on Amazon the ad auction is where most product discovery happens before the organic page-one rank follows. This course teaches the three Sponsored Ad types from scratch: how the second-price auction works, how to structure single-keyword and research campaigns, how to harvest converting search terms from your reports, and how to hold ACOS and TACOS at a target that funds profit instead of eroding it. You will leave able to build a launch-to-scale campaign architecture, read the Search Term and Advertised Product reports, set bids deliberately, and understand where Sponsored Display and Amazon DSP fit.

Curriculum

Module 1: How Amazon Sponsored Ads Actually Work3 lessons

The Three Sponsored Ad Types and Where They AppearPreview45m
The Auction, Placements, and Cost Per Click🔒45m
Account Setup, Eligibility, and the Reports That Matter🔒45m

Module 2: ACOS, TACOS, and the Profit Math3 lessons

ACOS, ROAS, and Break-Even🔒45m
TACOS and the Whole-Business View🔒45m
Setting Bids and Budgets to Your Target🔒45m

Module 3: Campaign Architecture and Keyword Harvesting3 lessons

Match Types and Targeting Options🔒45m
The Search-Term Harvesting Loop🔒45m
A Launch-to-Scale Campaign Structure🔒45m

Module 4: Sponsored Brands, Sponsored Display, and DSP3 lessons

Sponsored Brands and the Brand Store🔒45m
Sponsored Display and Amazon DSP Basics🔒45m
The Weekly Optimization Routine and Common Pitfalls🔒45m