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Agency Operations Leadership and Growth

Agency Foundations: Offers, Team Roles, Process, and Positioning

Agency Foundations: Offers, Team Roles, Process, and Positioning

12 lessons4 modules7h 0m durationintermediate level

Instructor: StretchGroup School

About this course

Agency Foundations: Offers, Team Roles, Process, and Positioning teaches the commercial, operational, and client-service discipline behind agency foundations and operating model. Learners build the ability to diagnose business context, scope the work, explain tradeoffs, deliver with checkpoints, and turn completed work into proof and future demand.

Curriculum

Module 1: Strategy, Market Context, and Success Criteria3 lessons
  • Define the Commercial Problem🔒35m
  • Map the Buyer and Decision Context🔒35m
  • Set the Success Standard🔒35m
Module 2: Service Design, Workflow, and Operating Assets3 lessons
  • Design the Repeatable Workflow🔒35m
  • Build Templates, Assets, and Checkpoints🔒35m
  • Resource the Work Responsibly🔒35m
Module 3: Client Execution, Communication, and Quality Control3 lessons
  • Run the Client Conversation🔒35m
  • Deliver with Quality Control🔒35m
  • Handle Friction and Change🔒35m
Module 4: Measurement, Proof, and Continuous Improvement3 lessons
  • Measure What Matters🔒35m
  • Turn Outcomes into Proof🔒35m
  • Build the Next Growth Loop🔒35m
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