Advertising & Paid Growth

Paid Advertising That Converts: Meta, Google, and TikTok Ads

Run Paid Ads That Actually Convert

12 lessons4 modules9h 23m durationintermediate level

Instructor: StretchLearn Faculty

About this course

This intermediate course gives you a systematic approach to running paid ads that actually convert — not just spend budget. You will learn the mechanics of campaign architecture, how to build audiences that match your funnel stage, and how to use creative testing frameworks to find winning ads before scaling spend. By the end, you will be able to read ROAS and CPA data and make confident decisions about where to cut, hold, and push.

Curriculum

Module 1: Campaign Architecture and the Paid Media Funnel3 lessons

How Paid Ad Platforms Structure Your SpendPreview40m
Mapping Your Funnel to Campaign Objectives🔒45m
Setting Up Tracking and Attribution Before You Spend🔒42m

Module 2: Audience Targeting That Reaches Buyers3 lessons

Interest and Demographic Targeting Done Right🔒44m
Lookalike Audiences and Custom Audiences🔒46m
Google Ads Keyword and Intent Targeting🔒48m

Module 3: Creative That Converts3 lessons

Ad Copy and Hook Frameworks for Paid Social🔒50m
Video Ad Production for TikTok and Meta Reels🔒52m
Creative Testing Frameworks and Scaling Winners🔒48m

Module 4: Bidding, Budgets, and Profitability3 lessons

Bidding Strategies and Cost Control🔒46m
Understanding ROAS, CPA, and Your Real Profit Math🔒50m
Campaign Optimization and the Weekly Audit Checklist🔒52m