Print & Campaign Design

Ad Creative Design

Design ads people actually stop for

12 lessons4 modules9h 35m durationbeginner level

Instructor: StretchLearn Faculty

About this course

This hands-on course teaches the visual craft of performance ad creative: hierarchy that earns attention in a fast-scrolling feed, the copy-to-design balance that drives clicks, and the production discipline that turns one master concept into a full size set. You will work in the real specs of Meta, Google Display, and LinkedIn, and leave with a repeatable system for shipping ad sets that survive platform review and perform.

Curriculum

Module 1: How Ad Creative Actually Works3 lessons

Why Creative Is the Lever, Not the TargetingPreview45m
The Attention Economics of the Feed🔒45m
Mapping the Platforms and Their Native Behaviour🔒50m

Module 2: Visual Hierarchy for Attention3 lessons

Building a Focal Point That Stops the Scroll🔒50m
Contrast, Colour, and Legibility in a Busy Feed🔒45m
Directing the Eye Path: Z, F, and the Hook-to-CTA Flow🔒45m

Module 3: Copy and Design Working Together3 lessons

Writing the Hook: The Job of the First Three Words🔒50m
The Copy-to-Design Balance and the 20-Percent Rule🔒45m
Calls to Action and Platform Compliance🔒45m

Module 4: Master Files, Multi-Size Adaptation, and Animation3 lessons

Building the Master and Adapting to Every Size🔒55m
Adding Motion: Animated Formats That Help, Not Distract🔒50m
Testing, Exporting, and Handing Off🔒50m